Thinking Pink
Blogger has been acting up for the past few days.
It doesn't matter anyway because I haven't had much time to post. I was doing an assignment until 12:00 am Wednesday night, and after my 8:30 am class on Thursday I went downtown to the bank, and along the way I stopped in at several retail stores. I wasn't shopping though, oh no. I was working. Seriously, I was!
For my Retail Management class, we have a project due next week where we have to gather at least 6 peices of information (pamphlets, flyers, clippings, signs, catalogues, etc) that identifies a specific retailing trend. The trend I am focusing on is the ubiquity of support for the Breast Cancer Awareness "Think Pink" campaign. It's everywhere! And don't be fooled - stores are profiting from it. I'm not saying it isn't a good cause - it's an amazing cause - I'm just saying that it's a retailing trend and strategy as well. Just walking down Spring Garden, there were several companies that were c0-branded with "Think Pink" (or they were showing support by placing stickers in their windows).
When I explained my task to the sales people at these stores, they were more than obliging to provide me with any information they could. Many of them would boast about what their company has done for Breast Cancer Awareness. The Running Room has actually donated close to $500,000 to finding a cure! So yeah, retailers are profiting from it, but it heightens awareness, and money is going towards the Breast Cancer Foundation. It's better than a kick in the pants.
Besides this, I've been writing a few legal documents for a company, and spending time working on the Scribe Solutions website.
Regarding "the golf product", we are in the midst of booking a booth at the PGA tradeshow in January. After this is done, I can start designing it and pulling it all together. This is going to be hectic to say the least.
I am extremely excited because if everything goes well, "the golf product" will most likely be in Golf Illustrated in January... just in time for the tradeshow! Golf Illustrated will be attending as well, and handing out magazines to passer-by's. People will flip through the magazine and see that we are at the same show! We are looking into hiring a company to make the e-commerce website and to run the website operations for a while, as the golf company focuses on growing. I'm pumped!
Keep Bizzy!
"Advertising generally works to reinforce consumer trends rather than to initiate them"
Michael Schudson
It doesn't matter anyway because I haven't had much time to post. I was doing an assignment until 12:00 am Wednesday night, and after my 8:30 am class on Thursday I went downtown to the bank, and along the way I stopped in at several retail stores. I wasn't shopping though, oh no. I was working. Seriously, I was!
For my Retail Management class, we have a project due next week where we have to gather at least 6 peices of information (pamphlets, flyers, clippings, signs, catalogues, etc) that identifies a specific retailing trend. The trend I am focusing on is the ubiquity of support for the Breast Cancer Awareness "Think Pink" campaign. It's everywhere! And don't be fooled - stores are profiting from it. I'm not saying it isn't a good cause - it's an amazing cause - I'm just saying that it's a retailing trend and strategy as well. Just walking down Spring Garden, there were several companies that were c0-branded with "Think Pink" (or they were showing support by placing stickers in their windows).
When I explained my task to the sales people at these stores, they were more than obliging to provide me with any information they could. Many of them would boast about what their company has done for Breast Cancer Awareness. The Running Room has actually donated close to $500,000 to finding a cure! So yeah, retailers are profiting from it, but it heightens awareness, and money is going towards the Breast Cancer Foundation. It's better than a kick in the pants.
This is the information I gathered yesterday for my Retail Management project.
Besides this, I've been writing a few legal documents for a company, and spending time working on the Scribe Solutions website.
Regarding "the golf product", we are in the midst of booking a booth at the PGA tradeshow in January. After this is done, I can start designing it and pulling it all together. This is going to be hectic to say the least.
I am extremely excited because if everything goes well, "the golf product" will most likely be in Golf Illustrated in January... just in time for the tradeshow! Golf Illustrated will be attending as well, and handing out magazines to passer-by's. People will flip through the magazine and see that we are at the same show! We are looking into hiring a company to make the e-commerce website and to run the website operations for a while, as the golf company focuses on growing. I'm pumped!
Keep Bizzy!
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"Advertising generally works to reinforce consumer trends rather than to initiate them"
Michael Schudson
posted by MissBiz | 3:18 PM
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