The Marketing.. I mean Shopping Channel
I'm getting over a major addiction. It may sound bizarre to you, but two years ago I became an addict to The Shopping Channel. Not buying, but watching. Something even stranger is that I'm not necessarily interested in the products being sold, but I am truly fascinated with how the hosts and presenters add an imeasurable amount of value by the way they interact with the products. It's all about presentation.
I've never been a big TV person. But in the past, I would just leave the Shopping Channel on while I did other work. I don't anymore, in fact, I haven't had my TV on for three days. Until today, that is.
I just turned my TV on to The Shopping Channel when I came back from class, and one of my favourite presenters is on. I believe her name is Meredith and she represents the PreZerve Jewelry Organizers. She is very well spoken and articulate and has a great pace and tone in her voice. The way she touches the products transforms an unspectacular and meaningless wooden box into something that will change your life. I guess this is the marketer in me speaking; I realize how strange this must sound.
I'm also a huge fan of Joan Rivers who frequents The Shopping Channel every three months with her "Joan Rivers Classics" jewelry line. She seems so personable and relatable to middle aged women. She's outspoken and really funny. She gives an air of modest luxury. She's like a friend who invites you to her house for tea and crumpets while playing with her costume jewelry collection. It's very comfortable and alluring.
The Shopping Channel is a great example of marketing in motion. It's consistently changing to meet the needs of the viewer. It's more about building a relationship with the viewer first, which is why there is such a great emphasis on the personalities of the hosts.
I'll post my MissBiz article when I get back. I'm just running to a Journal meeting!
Keep Bizzy!
I've never been a big TV person. But in the past, I would just leave the Shopping Channel on while I did other work. I don't anymore, in fact, I haven't had my TV on for three days. Until today, that is.
I just turned my TV on to The Shopping Channel when I came back from class, and one of my favourite presenters is on. I believe her name is Meredith and she represents the PreZerve Jewelry Organizers. She is very well spoken and articulate and has a great pace and tone in her voice. The way she touches the products transforms an unspectacular and meaningless wooden box into something that will change your life. I guess this is the marketer in me speaking; I realize how strange this must sound.
I'm also a huge fan of Joan Rivers who frequents The Shopping Channel every three months with her "Joan Rivers Classics" jewelry line. She seems so personable and relatable to middle aged women. She's outspoken and really funny. She gives an air of modest luxury. She's like a friend who invites you to her house for tea and crumpets while playing with her costume jewelry collection. It's very comfortable and alluring.
The Shopping Channel is a great example of marketing in motion. It's consistently changing to meet the needs of the viewer. It's more about building a relationship with the viewer first, which is why there is such a great emphasis on the personalities of the hosts.
I'll post my MissBiz article when I get back. I'm just running to a Journal meeting!
Keep Bizzy!
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"Religion is the sole technique for the validating of values"
Allen Tate
posted by MissBiz | 10:30 AM
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