Making Progress

Needless to say, my vacation flew by in a blink. I spent most of the days working on the business plan for the Halifax publication, and I'm excited to say that it's pretty much finished! In total, it's approximately 30 pages, including indeces. A problem I've run into the past, and have tried to avoid as much as possible, was the lengthiness of a business plan. It's true that getting everything out on paper is motivating and gives more direction than what otherwise would be flittering ideas bouncing through your brain. However, a clean-cut and to-the-point b-plan, with little embelishment, but rich in research, is the way to go. I've written 160 page business plans before, which took an entire summer to complete, but do you think anyone would actually sit down and read it? Doubtful. I had to learn that the hard way. When it comes to business plans, short, researched, and unique is the way to go.

Meanwhile, I'm currently working on a press kit for a golf product that is set to have a conference here in Atlantic Canada, and then in Toronto, within the next few months. I'm in deseprate need of recent golf statistics and articles, but I'm having such diffuculty finding anything useful. Is it just me, or is there a total lack of recent studies in golf for public use? Beyond 2006 leaves a complete void of any industry indications and market percentages of one of the most high profile and lucrative sports in the world! I understand that from the increase in golf participation and the increase in golf related products that market research would be more in demand, and therefore, sellable, but I'm not even finding any articles with references. How frustrating!

I'll be in Digby this weekend for a golf tournament put on by Purolator in conjunction with Progress Magazine (http://www.progresscorp.com/). Progress's highest profiled companies attend, along with Purolator's clients. This will be my second year attending, and I'm hoping it will be as much, if not more fun, than last year. It's always great seeing local business role-models and heros let loose and have fun - some much more than others! For me, last year consisted of hosting the putting contest on the day of the golf tournament where donations were collected for Feed Nova Scotia and Tackle Hunger - it also consisted of driving, (*ahem*) racing, around in the golf cart and just having a total blast. The Marketing and Events Coordinator for Progress Magazine arranges the entire thing, and I've told her time and time again, she literally has my dream job - doing promotions and marketing for a small business publication!! Oh how I miss The Journal days. I'm hoping to somewhat get back to those days with my new project endevours. It's not a big deal or anything... it's just my freaking dreams were talking about here! Here's hoping it all works out...

*I'm knocking on my head, pretending it's wood*

Keep Bizzy!!!!