Apple'd Color Glasses

Even though I don't have a Mac (yet), and I own another brand of mp3 player (not an iPod), I still love Apple. They are branding gurus. And now that they are retailing their own products in their own Mac Stores, I am even more impressed. They really know how to work the intangible value aspects of branding.

In my Retail Management class today my professor was explaining why Apple has invested in their own retail stores, [...... I just got back from a fire evacuation! It went off right in the middle of this sentence!] and it makes total sense. In stores like Best Buy and Future Shop, Mac products tend to take a backseat to the more "commercially friendly" Microsoft software products. Therefore, they are misrepresented and sales were not on par with Apple's expectations. So, Apple decided to open up Mac Stores, which offer customers a wide selection of Apple products, and it also provides a retail experience. What is a retail experience, you ask? Take a look at the picture below, and you can probably figure it out for yourself.



This is the Mac Store on Fifth Avenue in New York City.

Just a glass box? No. Click here to see more pictures.

Keep Bizzy!

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"I want to put a ding in the universe."

Steve Jobs

"I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger. "

Steve Jobs